Jules, one of France's leading fashion retailers, has partnered with L'Équipe, the nation's number one sports media brand, to launch a limited-edition apparel collection celebrating the culture and emotion of sport. The first collection marks the launch of a two-year collaboration, with all collections expected to be released as limited, exclusive capsules. The collaboration was facilitated by L’Équipe’s licensing agency, IMG Licensing.
Blending L’Équipe’s iconic heritage with Jules’ modern, accessible fashion sensibility, the collection brings together two well-loved French brands around a shared ambition – making sports history and its collective emotion accessible through fashion, while reflecting both brands' connection to everyday life, community, and shared passions.
Designed for everyday wear, the capsule includes contemporary silhouettes featuring archival graphics, historical headlines, and instantly recognizable visual identity from L’Équipe’s eight decades of covering the world’s biggest sporting moments and iconic athletes for generations of fans.
The first unisex collection, which includes streetwear and sportswear essentials such as tees, sweats, hoodies and accessories, is now in more than 350 stores across France and online at jules.com.
For more information on licensing opportunities with L'Équipe, visit https://imglicensing.com/brands/lequipe/