Goodyear Drives Growth with Strong Q2 Results and Expanded Premium Tire PortfolioOutfit7 Appoints IMG Licensing to Expand Talking Tom & Friends Into Real-World Entertainment ExperiencesWake The Tiger brings immersive Routemaster to London'Angry Birds' Catapults Back into Theaters
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We unlock and monetize brand equity

With our worldwide network of over 25 offices across 5 continents we join global strategy to local expertise to unlock your brand’s potential through strategic product licensing.

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Featured articles

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Outfit7 Appoints IMG Licensing to Expand Talking Tom & Friends Into Real‑World Entertainment Experiences

  • Media + Entertainment
  • Talking Tom and Friends
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Wake The Tiger brings immersive Routemaster to London

  • Corporate + Institutions
  • TfL
Angry Birds 3 Movie Grid

'Angry Birds' Catapults Back into Theaters

  • Media + Entertainment
  • Angry Birds
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Jeep® Brand Declares, 'This Is Jeep Country'

  • Automotive
  • Jeep

At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.

  • Licensing.

  • Brand Management.

  • Sales.

  • Creative Services.

  • Legal & Financial expertise.

Our services

Extending brands to engage consumers and create value.

Think of us as your extended team to leverage the power of brand licensing. From strategy, to business development and ongoing program management we provide a comprehensive full service solution to all parts of the brand licensing journey.

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Case Studies

We’ve created some amazing work over the years. Check out these classic projects for a taste of what brand licensing could do for you.

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