We unlock and monetize brand equity
With our worldwide network of over 25 offices across 5 continents we join global strategy to local expertise to unlock your brand’s potential through strategic product licensing.
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- Food + Beverage
- Bacardi, Martini
Bacardi Limited Appoints IMG Licensing to Drive Global Licensing Expansion
- Automotive
- Fiat 500
FAS Pendezza x Fiat 500: Sharing Heritage
- Personalities
- Michael Jackson
Box Office Stunner: ‘Michael’ Over the Moon With Record $97M U.S. Opening, $219M Globally
- Automotive
- Fiat 500
FUL and FIAT Launch Bold, Co‑Branded Luggage Collection Inspired by Iconic Italian Design
At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.
Licensing.
Brand Management.
Sales.
Creative Services.
Legal & Financial expertise.
Extending brands to engage consumers and create value.
Think of us as your extended team to leverage the power of brand licensing. From strategy, to business development and ongoing program management we provide a comprehensive full service solution to all parts of the brand licensing journey.
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Case Studies
We’ve created some amazing work over the years. Check out these classic projects for a taste of what brand licensing could do for you.
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