The Jeep® brand's social media commercial starring Big Mouth Billy Bass® and the all-new 2026 Jeep Cherokee hybrid was named the No. 1 automotive commercial on the annual YouTube AdBlitz contest. Overall, "Billy Goes to the River" placed at No. 5 among the 118 videos on the 2026 YouTube AdBlitz based on a combination of views, engagement, likes and shares.
"Billy Goes to the River" was named the top automotive performer for YouTube AdBlitz 2026, with the commercial rising to the top based on a combination of views, engagement, likes and shares
"Billy Goes to the River" placed in top five of all YouTube AdBlitz videos
"Billy Goes to the River" has been viewed more than 20 million times across the Jeep® brand's social media channels, including YouTube, Facebook, X, TikTok and Instagram
All-new 2026 Jeep Cherokee hybrid vehicle landing page (VLP) daily visits increased +65% (post launch)
O Positive Director Jim Jenkins, who directed the Jeep brand's smash hit Emmy Award-nominated Big Game commercial "Groundhog Day," returns to helm the "Billy Goes to the River" spot
For more information on licensing opportunities with Jeep, visit https://imglicensing.com/brands/jeep/.