‘Kids and grown-ups love it so, the happy world of Haribo!’
Haribo’s popular slogan of many years still best tells the story of the global confectionary brand founded in 1920 in Bonn, Germany by Hans Riegel. The iconic gummy candy in the form of little bears quickly became ubiquitous first in Germany, then Europe and, beginning in the 1980s, in the United States and other countries with both kids and adults enjoying the popular sweets.
Haribo, which celebrates its 100th anniversary next year, is now the world leader in the fruit jelly and liquorice business and produces the irresistible gummy bears at an incredible rate of 100 million a day! In 2020, the brand’s centenary anniversary milestone will be celebrated throughout the year with a suitably fun array of products, promotions and retail initiatives.
Haribo’s distinctive symbols include its logo, the playful gold bear and the gummy bears themselves in their fanciful kaleidoscope of colors. Accordingly, Haribo consumer products will feature the shapes, textures, colors and fun, playful personality of the brand that consumers find so endearing.
The world of Haribo is cheerful, colourful and carefree ….in short - childlike happiness in a bag.
Official Website: www.haribo.com