Polaroid
Polaroid is the world’s original instant photography brand, creating cameras and film that have pioneered photography since 1937. Available globally, its product range spans the world’s smallest instant analog camera to advanced analog models. Polaroid continues to create analog products, championing that the best of life is real, analog and human.
Polaroid’s distinctive assets include its instantly recognizable frame, the Polaroid Spectrum, iconic cameras, and a bold wordmark that signals a new chapter in the brand’s history. Rooted in vibrant colors, Polaroid’s visual identity is deeply connected to its heritage.
Polaroid consumer products feature the brand’s signature colors, graphic elements, iconic design language, and creative legacy — celebrating creativity, authenticity, and self-expression in a way that feels both timeless and contemporary.
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