Martini
Martini is more than just the original vermouth. It’s an art form that has captivated people around the world for more than 160 years. Founded in 1863 as Martini & Rossi, the drink represents not only a style and a way of life, but Italy itself. Martini shines as a fresher brighter spritz, but it has versatility across informal daytime and elevated evening occasions, bringing true Italian taste to whatever the moment calls for. With a bold new look and contemporary bottle unveiled in 2025, the modern Martini brand is a symbol of bold Italian charm, exuding classic style and exuberance.
Martini is a bold, iconic symbol of Italian style & heritage with a wealth of paths to explore for licensing. The world of Martini is made up of rich color and bubbly spritzes, perfect for capturing the heart of the modern aperitivo enthusiast. Target categories include apparel, accessories, travel, premium snacking, automotive/racing, and more. Martini iconography consists of their red ball and bar logo, racing stripes in association with the Martini Racing sub-brand, the Torino arches. All of this and more can all be utilized to bring the carefree Italian spirit to forward thinking licensing partnerships.
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