Bacardi
Founded in 1862 by Facundo Bacardí. Bacardí is the world’s most awarded rum with over 1,000 accolades spanning 140+ years. A pioneer of the rum-making process and creator of the world’s first “white” rum, Bacardí's iconic tropical lifestyle have made it a global benchmark for superior taste, quality, and innovation. Still crafted the same way it was over 163 years ago, Bacardí remains one of the most celebrated and proudly family-owned rums.
Bacardí's vibrant Latin Caribbean identity and iconic bat emblem translate seamlessly across a wide range of categories, from apparel and accessories to food, lifestyle, and gifting. Rooted in the spirit of freedom of expression and fueled by a deep connection to beach culture and music, Bacardí offers licensees a powerful canvas to deliver products that feel as premium and authentic as the brand itself.
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