IMG Appointed as Tempur Sealy’s Global Licensing Representative
LONDON (21 November 2019) – IMG has been appointed by Tempur Sealy International to be its global licensing representative for all brands in the company’s portfolio as part of a multi-year deal.
Tempur Sealy and IMG will work together to form a licensing program across multiple home, travel, wellness and lifestyle categories. Tempur Sealys brand portfolio includes Tempur, Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster.
“We are delighted that IMG, a leader in their industry, has agreed to this partnership that offers their endorsement of our market-leading brands,” said Scott Thompson, chairman and CEO of Tempur Sealy. “Our portfolio of brands lend themselves to extension beyond the bedding and sleep category.”
“Tempur Sealy has an outstanding reputation for providing top-quality mattresses and other bedding products,” says Gary Krakower, vice president of licensing, IMG. “Our aim is to help them move into other areas of the home and attract new global audiences, with comfort being the focus for every product. It’s a very exciting project.”