Fornite Teams Up With Amazon Books In NYC
NEW YORK (16 November 2019) – Amazon Books on 34th Street in Manhattan hosted an in-store event to promote the new Fortnite product & merchandise being sold in stores and online. The event was designed to excite guests about the product and delight them with a free (exclusive) in-game Merry Mint Axe for any in-store purchase of Fortnite product. Experiences onsite included a Fortnite-themed immersive photo op & dance challenge, an interactive “How-to-Draw Fortnite” area, product demos and onsite surprise & delights.
The immersive experience allowed Fortnite fans & guests of the Amazon Books store to discover and purchase Fortnite products and games through the use of QR codes and giveaway scratch-off cards. Guests were also encouraged to find their inner artist and draw their favorite Fortnite characters using a How-to-Draw Fortnite book for step-by-step drawing experiences – easy for all ages!