Lancia is one of the leading interpreters of the renowned Italian style and is a symbol of luxury and elegance in the automotive world. Its sophisticated lines and timeless beauty contributed to its success from 1906 onwards making it one of Italy’s oldest and prestigious automotive brands. The company also has a rich and important tradition in the competitive car-racing world with a committed fan-base revealing a powerful yet elegant core.
The brand’s best-selling car is the Lancia Ypsilon, released in 1995 and now in its third generation. It is an icon of style, rich in details making it the second best-selling car in the FCA Group. It is only sold in the Italian market and solely marketed towards females committing to its strengths and reinforcing its role as a beauty icon.