The evolution of The Goodyear Tire & Rubber Company has seen a small operation in Akron, Ohio, USA grow into one of the most iconic global brands. Goodyear today is one of the world's largest tire companies, employing 67,000 people and manufacturing its products in 50 facilities in 22 countries. At the brand’s core is its culture of innovation. Goodyear innovation continues to enable technology driven firsts and inspires people not only to discover possibilities, but also gives them the freedom to do more. It is no surprise that it has been making a mark in other product categories since 1901.
Goodyear’s high-profile presence in the automotive industry and strong heritage appeal make it a great brand to add value to both technical and lifestyle products.
The Goodyear technical range is part of a wider collection of licensed products built on 120 years of Goodyear’s dedication to uncompromising standards and performance. These include a range of high quality car accessories, tools, work wear, industrial equipment and mobility items.
Today, Goodyear has also become an iconic lifestyle brand as its values of innovation, durability, reliability and performance can be easily transferred into many different product categories: apparel, footwear, accessories, luggage and sports equipment. The lifestyle collection offers unparalleled comfort, coupled with arresting contemporary design and style.
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