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Born in 1969 with its first store on Ocean Avenue in San Francisco, Gap literally played a role in bridging a sartorial “generation gap” by establishing itself as the “go to” source for popular denim clothing. From those early beginnings the GAP went on to become the leading trend-setting brand for casual youth fashion, first in the United States and later globally with an approach that seemed to epitomize the achievement of “effortlessly cool” be fashionable without seeming to be be naturally on-trend without affectation or fuss.  It is those attributes that caused The Gap to transcend its position as a clothing brand and be more of an “it icon” of popular culture alongside hit TV shows, music and the news of the day.

Today, almost five decades later, Gap’s first consumers are now at the apex of a multi-generational following for a brand that accompanies life’s moments from baby, to kid, to teen and adult. It is a globally beloved brand that grows with you, and as such appeals to, and unites, all generations by bringing to market products you love to live in – wherever you may be in life’s journey.

Gap products are characterized by their enduring craft and quality with a particular emphasis on elevated essentials for every occasion. Firmly rooted in a core identity of youthful “American Style” the brand continues to marry topical trend-appeal in range offerings that remain simple, functional and accessible.   

Today GAP has a global footprint through its network of 1300 company-owned stores, 370 franchises stores and a robust e-commerce presence in over 90 countries worldwide.

Gap is poised to extend its trust and quality across categories globally, including, but not limited to travel, tech, fashion accessories, home and specialty apparel and footwear.  The brand has always championed an optimistic sense of casual style and hopes to find partners equally committed to the mission of bridging the gaps between us.

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