The brand is embedded in the fabric of pop culture, achieving cult status among followers through decades of entertaining commercials and an ever-expanding social media presence (1.6M likes on Facebook). Cheetos is sold across the globe on every major continent, now in over 40 markets. Its star, Chester Cheetah, is the ultimate instigator, the purveyor of playful mischief. The snack brand which was founded in 1948 is a hit with millennials because of its fun, youthful and retro feel.


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