Led by Genichi Kawakami, the company’s first president, Yamaha Motor began production of its first product, the YA-1, in 1955. The 125cc motorcycle won the 3rd Mount Fuji Ascent Race in its class, and launched a legacy of innovation.
Today, Yamaha is a long-standing leader in the motorsports industry, with products in all segments, including motorcycles, ATVs, side-by-side vehicles, outboard marine engines, scooters, personal watercraft, snowmobiles, boats, golf cars and more. Through its extensive core product line, Yamaha appeals to a broad base of consumers.
Yamaha has deepened that connection and built even stronger customer loyalty through its licensing program. Yamaha continues to develop a diverse licensee base across categories including lifestyle apparel, riding gear, toys and collectibles.
Official Website: http://www.yamaha-motor.com/
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