PepsiCo Renews Licensing Representation with IMG

PepsiCo has renewed its European licensing representation agreement with IMG for Pepsi®, 7UP® and Mountain Dew®.

Since IMG started working with PepsiCo in 2015, the company’s licensee portfolio has grown to include nine new fashion apparel licensees, as well as licensees in beauty, giftware and stationery.

Matthew Primack, Senior Vice President, IMG, said: “We are pleased to extend our relationship with PepsiCo following a successful two-year run of signings. With a carefully considered strategic approach targeting millennials, we have expanded the brands’ licensing programme across Europe. We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio as well as extending into other brand-relevant categories.”

Over the past two years, PepsiCo licensed apparel products have been sold in leading fashion stores, including ASOS, Topshop, Primark and H&M with Poetic Brands; Bershka, BIK BOK and Besteller Group with Fipo Group; and Zara with Horizonte Galego.

Several new licensees will launch apparel collections in 2017, including a direct-to-retail license in Europe with Etam Group-owned retail chain Undiz and a collaboration with streetwear brand JunkYard in Italy and Scandinavia. In 2018, PepsiCo will launch apparel collections with Brand Design SA across Europe; Sabor SRL in Italy; Carbotex in Eastern Europe; and in LLP’s owned and operated retail stores across Eastern Europe.

In other categories, PepsiCo has been working with Amber House Ltd. for lip balms, Helix Trading for stationery items and The Original Metal Sign Co. for metal signs, all sold in the UK and Ireland.

For more information on IMG's work with Pepsi, visit the Pepsi Brand Page