Muhammad Ali

Muhammad Ali is the Greatest of All Time - a living legend whose influence is matched by none and whose reach extends to every corner of the world.

His brand is synonymous with Confidence, Conviction, Dedication and Spirituality. No other icon has so bravely personified a core set of timeless values.

He was named Sports Illustrated "Sportsman of the Century" and BBC's "Sports Personality of the Century". Honoured as the 'United Nations Messenger of Peace' and receiving 'Amnesty International's Lifetime Achievement Award,’ the Ali brand is rebelliousness, excellence and inspirational in equal parts.


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