Given that tyres and shoes, apparel or other accessories share a common need for grip, traction, performance and durability, it’s no surprise that Goodyear has been making a mark in other product categories than tires since 1901. For instance from the rubber of Goodyear’s tyres to the rubber on the soles of their shoes, product bearing the Goodyear logo will perform in all conditions. The rugged durable qualities at the centre of the Goodyear ethos have always been married seamlessly with both timeless and directional styles in apparel and footwear collections as well as car accessories or tools range. The iconic "Aerial Ambassadors", the Goodyear Blimps are one of the most recognizable advertising icons in the world.