Gola has grown from humble beginning in 1905 to become an internationally recognised brand. Today, Gola have customers across the globe and are renowned for their quintessential British design giving consumers a high-quality lifestyle product whilst still remaining true to its roots.
IMG will be working with Gola to extend the brand outside of its core footwear category, into a meaningful cross category authentic lifestyle licensing programme. Heritage and lifestyle fashion apparel will be the main driving force for the programme but other categories will include, accessories, headwear and personal care.
With sport heritage making a comeback, it is the perfect timing for Gola to lead the way and be part of this space.