In 1962, with the words “Bond, James Bond” the world was introduced to 007 who fast became one of the best loved cinematic characters of all time. Originally created by Ian Fleming, the famous British spy debuted on film in DR. NO in 1962. The latest instalment SPECTRE, the 24th film in the series, was released in October 2015, breaking the UK’s box office opening record.
With 99% global awareness, the 007 brand has had huge success. James Bond is an aspirational name, the character is a touchstone for British culture and class and is closely associated with British designers, cutting edge technology, exotic locations, luxurious cars and beautiful, intelligent women.